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Sell Your Whisky Online

How To Sell Whisky Online

Are you looking to sell your valuable whisky collection? Whisky-Online Auctions is a family-run business with over 30 years of experience in buying and selling spirits. We are world leaders in the art of selling and auctioning spirits, specialising in:

- Old & Rare Whisky
- Rare Single Malt Whisky Miniatures
- Old & Rare Rum, Cognac & Other Spirits

Selling whisky on eBay or Facebook is neither safe nor legal without a licence. Our bespoke online whisky auction platform is the best way to sell your whisky online. We are 100% focused on getting you the very best price for your collection.

Here's why you should choose Whisky-Online Auctions:
Experienced Auctioneers: Our auctioneers, Wayne & Harrison Ormerod, provide accurate free valuations and work tirelessly to exceed your expectations on the final hammer price.

Expert Support Team: Our dedicated team is here to assist you every step of the way, from initial valuation to final payment. We'll keep you informed throughout the entire process.

Secure & Legal Platform: Our online platform provides a safe and secure environment for selling your whisky, ensuring compliance with all legal requirements.

Ready to sell your whisky collection? Contact us today for a free valuation. We'll provide you with a comprehensive appraisal and guide you through the auction process.

READY TO SELL? Get your free valuation today!

Our Charges

We've made selling your whisky and other spirits with Whisky-Online Auctions so much easier. With our 0% sellers commission and unrivalled longevity in the whisky industry, there's now no need for you to look elsewhere when you're selling your collection.

Update commencing June 2024:

• Registration: Free
• Auctioneer’s Commission: 0% (Meaning you keep 100% of the hammer price)
• Listing Fee: £7 per item (Official sets are classed as 1 Lot)
• Reserve Fee: £10 per Lot (Optional)

VAT is payable only on services provided by the auctioneer, such as listing fees and reserves.

The table below shows the total you will receive including VAT at various price points. Please note this is based on 1 Lot without a reserve.

Hammer PriceYou Receive

Step 1 - Get a free valuation

We understand that getting a whisky valuation is not always essential. However, our experienced valuers are available to provide a free, no-obligation valuation before you decide to proceed.

Our valuations are based on current market values and trends, ensuring an honest and accurate assessment. We do not inflate our valuations to persuade you to sell, but rather provide a realistic estimate.

If you have any questions or would like to discuss your whisky collection further, our valuers are always available to assist you. To request a complimentary valuation, please complete our valuation form.

REQUIRE A VALUATION? Get your free valuation today!

Step 2 - Getting your items to us 

We've made getting your whisky to us as easy as possible. We have the following options:

Drop off in person
You are more than welcome to drop off your items at our offices. Appointments are strictly by appointment only so please contact us before you travel.

Courier collection
We offer a free courier collections for all consignments with a total lower estimate value of £250 or above (single bottles or multiple items included). If your consignment value is less than £250, don't worry - we can still book a courier collection for you at a cost of £12. We're here to make this process as simple and stress-free as possible. If you have any questions, please don't hesitate to reach out.

Need secure packing materials?
We understand that packing your items securely is crucial for ensuring their safe transit. If you do not have any suitable packing materials, we are here to assist. We offer bespoke packing services that include: High-grade cardboard boxes and the necessary wrapping materials tailored to your items. By utilising our packing services, you can rest assured that your items will be protected and transported safely. To learn more about our packing materials and services, please visit our packing materials page. If you have any questions or require further assistance, please do not hesitate to contact us.

Using your own courier
If you would like to use your own courier to get your items to us, please include the following information: A full inventory of the items you are sending. Your contact details (name, email address, phone number). This will help us to process your consignment quickly and efficiently. Once we have received your items we will contact you via email.

Personal home collections
We offer free at-home collections for larger consignments and higher value items. Collections are conducted personally by our directors and whisky specialists Wayne & Harrison Ormerod. We are always traveling up and down the UK visiting our clients and collecting some of the world’s finest whisky for our auction. If you’d like to arrange this service, please contact us.

READY TO SEND? Book in your collection today!

Step 3 - Setting up your account

Registration is free if you're solely a seller and don’t wish to bid in the auction. So please do not pay the £3 registration fee if you don't intend on bidding.

Depending on how you got your items to us, we will notify you of their arrival. To ensure your items are included in the next available auction, we will send you a short form via email. This form is essential for us to accurately enter your items into the auction. Via your account you're required to add your payment bank details. Further details of how to do this will be provided.

Upon successful completion of the form, an account will be created for you (if you don't already have one). You will then receive an email with a link to activate your account. This will allow you to access the auction platform and manage your sale.

As soon as the auction starts, all your listed items will be available to view in your account area. You can monitor all your items live as the auction progresses from early bids right up until the frantic last moments of the auction.

As a platform operator, we are legally obligated to comply with The Platform Operators (Due Diligence and Reporting Requirements) Regulations 2023. This means that we will be required by law to collect, identify, verify, and report data on sellers to HMRC from 1st January 2024. For full detail visit our HMRC Regulations information page.

Step 4 - Payment

Payments for your sold items will be processed via Bank Transfer. We strive to make payments as quickly as possible, typically within 14-21 working days of the auction end date. We take pride in being the fastest paying whisky auction in the UK. For reference, please visit our auction calendar for specific pay dates.

Kindly note that for international payments, bank transfer charges may apply for transfers to overseas banks and the seller is responsible for these charges.

What our customers are saying about us

Great service and collectionEstimates were accurate and fair. One exception was an item that ended up being well above the estimate.Payments received promptlyA great all round experience

Date of experience: 14 May 2024


great comoany to deal with, helpful and sale went smoothly and no complications, whisky sold far above the reserve price, very happy, will use again.

Date of experience: 14 May 2024

Lillian Evitt

Brilliant service


We have never been to an auction before never mind an on-line auction. The process of buying and selling was a minefield, we didn't have any experience. Then along came Whisky online auctions, that changed everything for us. Wayne, Harrison and the team were all brilliant. They talked us through the whole process of selling our whisky collection in simple terms and were always available to help. The team made such an impression on us that we've come back this year to sell another few bottles. That says it all I think.

Date of experience: 01 May 2024


Found the experience to be easy from the start when they picked up my goods, till the end when I received the funds after the auction. Great

Date of experience: 14 May 2024


You are straight shooters - no overpromising just doing what you promise to do. Sounds like common sense but very rare in today's world. Also, the rapid response time to queries is highly appreciated.

Date of experience: 11 April 2024


Wonderful hassle free service from start to finish. Free home pick up in person of our whiskey collection. Spot on with valuations. Kept informed and guided all the way by Wayne Debbie and Harrison. This company provides a very friendly one to one service… quite rare these days! Thank you so much.

Date of experience: 12 April 2024


Your market place is amazing. You obtained very good prices and the whole process is so well thought out. From the free valuations through to the settlement, everything happened as I expected. It has been a pleasure to do business with you and one I would thoroughly recommend.

Date of experience: 11 April 2024

ITEMS WE DO NOT ACCEPT! Please read the items we do not accept to avoid sending these in.


All auctions start at 8pm (20:00) UK Time and will begin to close down from 8pm (20:00) UK Time seven days later. This gives all our bidders plenty of time to create a watchlist, ask any questions and place their bids.

In the final 10 minutes before the end of our auction, any individual Lot that receives a bid will have its finishing time extended by 10 minutes. Any further bids after 20:00 will reset a 10-minute timer for that Lot until no further bids have been placed within 10 minutes.

This is the most important time of our auction and the moment when our buyers have to be fully engaged to catch the bottles they want. Bidders have the option to add Lots to their Watchlist. This makes it easier to narrow down their selection and monitor their top priority items as the end of the auction approaches.


All Lots are checked by our whisky specialists Wayne & Harrison Ormerod prior to any auction. We do not auction opened bottles, so before sending in any items please make sure you have checked they are unopened and sealed and they do not include the following:

• Opened bottles or bottles without seals.
• Empty or low-filled decanters
• Bottles that have evaporated into the lower shoulder
• Non single malt whisky miniatures
• Unofficial memorabilia
• Cream liqueurs
• Beers
• Damaged boxes (these will be discarded at our sole discretion without notifying you unless we have received prior notice in advance.

We can no longer accept Bell's decanters unless they form part of a larger collection. Please contact us prior to sending in.

If you send in any of the above these will not be accepted into the auction and any return costs are your responsibility.

If you intend to send in any spirits other than whisky then you must contact us and we will confirm if they can be accepted. If we have provided a valuation for these items, this does not necessarily mean we can accept them into the auction.

If you send in anything other than whisky without first confirming we can accept them into the auction, any return costs are your responsibility.

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