{"product_id":"macallan-archival-series-folio-2-2017-release-lot-id-0425-127","title":"Macallan Archival Series - Folio 2 - 2017 Release Lot Id: 0425-127","description":"\u003cstrong\u003e\u003cp\u003eMacallan Archival Series. Folio 2. Limited edition of 2,500 bottles. Bottled 2017. 700ml. 43%. In presentation tin.\u003c\/p\u003e\n\u003cp\u003eFrom the first brief from the then Macallan Chairman Peter Shiach in the late 1970s, creative advertising duo David Holmes and Nick Salaman produced 250 individual pieces of advertising for The Macallan spanning three decades. Moving from the small placement beside The Times crossword in 1980 (that features in the first Folio release) to bigger, more creative placements over time, the campaign had an intelligent wit and distinct tone of voice that became almost infectious. Resonating with readers, suppliers and friends, stories were shared in response to the campaign that would soon be inspiration for future ads. The Macallan Archival series launched in 2015 takes its inspiration from the distillery's old adverts. It's believed 24 bottles will ultimately be released over the coming years.\u003c\/p\u003e\u003c\/strong\u003e","brand":"Whisky-Online Auctions","offers":[{"title":"Default Title","offer_id":56305250926973,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Macallan Archival Series - Folio 2 - 2017 Release-Lot Id:0425-127","offer_id":56305250959741,"sku":"0425-127","price":3000.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/0036\/4446\/files\/1748615314-2-183337.jpg?v=1750884110","url":"https:\/\/whisky-onlineauctions.com\/products\/macallan-archival-series-folio-2-2017-release-lot-id-0425-127","provider":"Whisky-Online Auctions","version":"1.0","type":"link"}