{"product_id":"jack-daniels-1981-gold-medal-7th-release-lot-id-0226-350","title":"Jack Daniels 1981 Gold Medal - 7th Release Lot Id: 0226-350","description":"\u003cstrong\u003e\u003cp\u003eJack Daniel's 1981 Gold Medal. Seventh Release. Special Limited Edition. 750ml. 43%. In presentation box.\u003c\/p\u003e\n\u003cp\u003eThis special bottle is the seventh in the Gold Medal series and honors the 1981 Institut Pour Les Selections De La Qualité in Amsterdam, The Netherlands. It had been 27 years since the Jack Daniel Distillery had entered a Gold Medal competition, and much had happened with the Distillery during that time. Within two years of winning the 1954 Star of Excellence in Brussels, Belgium, Jack Daniel's had experienced a 100% sales increase as well as a change in ownership. Lem Motlow's four sons - Reagor, Robert, Hap and Conner - sold the Distillery to Brown-Forman Corp. in 1956. Jack Daniel's continued to grow, with volume increasing tenfold by the end of the 1970s. Their Tennessee Whiskey was being sold worldwide and had developed a loyal and diverse following, from bankers to bikers, from movie stars to rock stars. Despite all these changes, however, there was nothing different about their commitment to making whiskey. And they thought it was important to demonstrate that commitment by entering the Brussels-based Monde Selection Institut Pour Les Selections De La Qualité in 1981. The judges awarded Jack Daniel's the institutions top medal, the \"Grand Gold Medal with Palm Leaves,\" at ceremonies held in Amsterdam. Another quarter of a century has passed, and they still adhere to Mr. Jack's philosophy in making sure their whiskey is of the highest quality: \"Every day they make it, they make it the best they can.\"\u003c\/p\u003e\u003c\/strong\u003e","brand":"Whisky-Online Auctions","offers":[{"title":"Default Title","offer_id":57997576339837,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"Jack Daniels 1981 Gold Medal - 7th Release-Lot Id:0226-350","offer_id":57997576438141,"sku":"0226-350","price":115.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/0036\/4446\/files\/0226-350-1_174d9d1f-fc51-402c-9ef5-f96977e2ad4e.jpg?v=1775074074","url":"https:\/\/whisky-onlineauctions.com\/products\/jack-daniels-1981-gold-medal-7th-release-lot-id-0226-350","provider":"Whisky-Online Auctions","version":"1.0","type":"link"}